CEO’s message

Anyone visiting Pakistan soon discovers the extraordinary sense of hospitality of the Pakistani people as well as their passion for food. In our rural areas there is a surplus of dairy products yet, unfortunately our rural areas can’t take household livestock as business even though they are dependent on livestock which is an integral part of the socio-economic activities there. However the dairy industry has flourished well in Pakistan in last few years.

Albarkah is an “Elucidation of dairy corporate business solutions”.

The name indicates that we are comprehensively involved in the well fare and development of dairy industry. Within the livestock sector, milk is the largest commodity, accounting for 51 percent of the total value of the sector in accordance with SMEDA estimates. Milk has the potential to become Pakistan’s ‘White Oil’ states a Tetra Pak CSR Report. The prime focus of the dairy entrepreneurs is high production of their animals. High production animals need lots of care, attention and use of management strategies. For this, dairy entrepreneurs face many problems related to health, nutrition, production, management, economics etc. Pakistan’s dairy sector is at an important crossroads. Milk demand is growing annually by 15 percent while supply has been increasing by only 3 to 4 percent. This ever widening demand and supply gap is going to increase to 3.6 billion liters by 2015, resulting in increasing competition for decreasing supply of milk. For fulfilling this deficiency, we need to improve our production values. We feel proud for working in this sector to overcome our national constraints and livestock production issues. For this reason I and my team is working. I and my team working for a definite purpose and we commit ourselves to work hard and present highly valuable and affordable solutions in respect of healthier and high quality products commenced with existing international quality and very standards you expect from us. We hope to contribute positively in eradicating the existing dairy problems and up left this sector in Pakistan to bring it at par with the developed world around us.